Search Engine Marketing (SEM)

SEM, paired with SEO, is the key to gaining your website exposure.

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SEM Marketing

Search Engine Marketing (SEM)

Search engine marketing (SEM) is on online marketing strategy used to increase your website’s visibility through paid advertising. Like search engine optimization (SEO), SEM is used to better expose potential customers to your company and increase your website’s online traffic. SEM is done mostly through search engines and social media, such as Google, Bing, and Facebook. SEM strategies often work on a pay-per-click basis.

Why is SEM important? In theory, using SEM is one of the fastest, easiest ways to get ahead of the competition. When using SEM, your website will be boosted to appear ahead of the competition in search engines and on social media. SEM will place your website in front of motivated customers who are specifically searching for a service like that of which your company provides.

So what separates SEM from SEO? SEO is actually a large component of SEM. In order to reach maximum online exposure for your company, keyword research and optimization must be done. This research, done by Lackey Design, helps us find the best words to use for your website’s pages, headers, image tags, and URLS to make sure that customers searching for a service like yours will find you quickly.

Our web designers are well-versed in both SEO and SEM. Their experience, paired with top-of-the-line software, will help springboard your website to the top of search engine and social media results. At Lackey Designs, we provide a variety of both SEO and SEM services to improve your company’s visibility.

What can you expect from our SEM packages? Here are the SEM services that Lackey Designs provides.

Our SEM services, paired with our SEO services, will boost the exposure of your company’s website to consumers. Our experience with online marketing will help your website stand out when matched up against the competition. Feel free to contact us with any questions about SEM or our services.