Digital Strategy

Managing an online presence.

Strategy

Strategy

Strategy

We get it, you do not work for a website design business. Fortunately, we’ve got you covered. Customers at Lackey Designs do not have to worry about the long term strategy of their website. We have the knowledge available to keep your website performing at the high level it deserves.

From day one, we will keep your business’ online strategy in mind as we set out to create a new website. An initial meeting at the start of a project will determine what needs you have for your redesign, and what the organizational structure will look like. We won’t quit once your website is done, either. Take a look at a few of the details we consider when determining a web strategy for our customers.

 

Goals

The first step in a web redesign is determining the goals of your new site. There should always be a good reason behind a website redesign. A quality site will not only look good, but also work toward achieving the goals of your business.

Maybe you want a website to match modern technology? Perhaps you would like to increase the number of visitors to your site? We will establish these goals when we plan out the design of your site. Once these goals have been determined, we will incorporate the best practices to make your website a success.

 

Message

When you sit down to begin crafting the content for your site, serious consideration should be given to the message you hope to portray to the customer. What do you want the customer to know foremost about your website? What about your message needs to change?

The best content for a website uses clear, concise language that avoids jargon. Whether you work with Lackey Designs for content or write it yourself, we will work to deliver a website that represents the message of your business.

 

Getting Found

Your website’s ability to get found online will directly affect its performance. If customers can’t locate your website, how will you get their business? SEO services from Lackey Designs are one way to make sure your website continues to perform.

One of the ways we will make sure your website is getting found is through keyword research.  Identifying and utilizing your market’s keyword demands will make sure you get the right kind of visitors to your site. This will also ensure you are sending the right message to your customers. Keyword research is just one way we will make sure your website is performing well online.

 

Continued Practice

Once a website is up and running, many other design businesses will move on to the next project. Not us. Once a website is running, we will establish online goals to continue building your online presence. One of the best ways to keep your website fresh is through the use of blogs.

Blogs not only give useful information to your customers, but also appease search engines. Every time you post a blog to your site, search engine robots make note of the new page. Popular search engines will give priority to sites that are updated on a consistent basis.

As you can see, developing a strategy for a new website is more complicated than you might think. Fortunately, we are always thinking strategy with our website customers. Contact us today to find out more about our website design process.